Climate Change It's Not Warming, It's Dying

Milton Glaser, the man behind the “I ♥ NY” tag, has come up with a new logo; “It’s not warming, it’s dying.”

Glaser has produced this new Climate Change logo on buttons. Glaser states that calling it Global Warming is not strong enough language for the world to ' get it,’ so he has re-labeled it 'Global dying.’

“Global warming in its own way sounds sort of reassuring and comforting … that’s terrible. You begin by attacking the phrase itself — the word and what the word means — because the truth of the matter is that the earth is dying. And wouldn’t it be nice if today was the beginning of the most important date in human history which is the date we decided not to let the earth die?” Glaser made these statements during an interview with WNYC’s reporter Brian Lehrer.

Glaser believes that the argument that earth is dying is a mistake. He believes that the argument leaves the subject stuck firmly in the abstract. It is his belief that the earth isn’t the only one in imminent danger..we are. As Neil deGrasse Tyson once said, “Earth will survive this … earth will be here long after we render ourselves extinct.”

According to Glaser the terms being used by global warming campaigners is in no way relevent to people. He believes that it highlights climate and the environment and separates the human race from what is taking place. Glaser wants to see climate change campaigns focus on human impact such as the effects on the water we drink, the air we breathe and the food that we eat. These topics are relevent to the entire human race.

Let’s look at it this way, When a tornado strikes or a wildfire burns out of control the earth doesn’t die people do. 148 people were killed in Hurricane Sandy, last year over 6000 were killed when typhoon Haiyan went through the Philippines. While these natural disasters took lives earth spun on.

Glaser is planning a world wide social media campaign using #itsnotwarming. He has created his own website to sell his buttons and spread the message at:

There will be a U.N. Climate Summit and People’s Climate March in New York next month Glaser hopes that participants will wear his buttons and spread the word that it is the human race not the planet that is being killed off by climate change.

Tammy Marie Rose

About Tammy Marie Rose

Tammy Marie Rose is an author, blogger, freelance writer and Earth Warrior! She has over ten years professional writing experience in environmental fields.

Tammy Marie Rose

Top Posts | Sustainable Living